Unboxing videos have become increasingly popular over the last few years. People literally watch videos of others unwrapping and unpacking boxes!
The items vary from chocolate to luxury handbags. People tend to enjoy watching others opening items as they get the same ‘thrill’ as they do when buying something new, but without any of the cost involved.
That satisfying feeling when you peel plastic off a phone screen? Available in video format, without the £800 price tag for the phone!
But does it stop people buying or make them more likely to because they want it, too? Watch the video below to get a feel for what unboxing is all about, or click the button to look at another motivation.